Google News y los periodist@s

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"Google News y el motor de búsqueda son una estupenda fuente de promoción para las empresas periodísticas, envía alrededor de 100.000 clics cada minuto. Cada una de esas visitas es una oportunidad de negocio para mostrar anuncios, ganar lectores fieles y vender suscripciones. Nuestra labor es completamente consecuente con las leyes del copyright. Ahora bien, las empresas periodísticas son soberanas para decidir si quieren que su contenido aparezca en las búsquedas. Si nos dicen que no lo incluyamos, no lo haremos. Y si un editor quiere que se elimine específicamente de Google News, no tiene más que hacernoslo saber"
Esa fue la respuesta oficial de Google a la advertencia hecha por Rupert Murdoch: retirar de Google News todos los contenidos de sus diarios cuando éstos dejen de ser gratuitos (lo que se espera sucederá en 2010).

Lo de Murdoch es lo de menos, y no porque le falte importancia, sno porque realmente como periodistas nos corresponde reflexionar en lo que implica la respuesta de Google. Hace poco leí una declaración de su CEO donde aseguraba que no compraban un periódico porque no sabrían que hacer con él, es decir, su negocio no es la producción de contenidos, eso es lo NUESTRO (de los periodistas).

Prueba de ello es, precisamente, Google News, cuyo uso cada vez es más popular entre los usuarios y que se ha convertido en una poderosa herramienta para periodistas, si sabemos usar la búsqueda cronológica, claro.

Pero con todo y la maravilla de poder filtrar las notas por mes, año y hasta día, sigue siendo imposible filtrar por calidad del contenido.

Sin duda Google Wave ayudará en este aspecto a construir búsquedas con resultados más precisos, pero aún estamos lejos, MUY LEJOS de ser prescindibles, siempre y cuando hagamos periodismo y dejemos de copypastear cables de agencias :D

17 comentarios:

Cursos Community Manager dijo...

Muy interesante el artículo. En mi opinión Google News es una herramienta muy útil para encontrar lo más destacado de la actualidad con un golpe de vista, pero estoy de acuerdo con que no con eso basta para hacer periodismo.

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